Effective Customer Success in SaaS companies

Could you build a car without an instruction manual? Most people couldn't, myself included. But, what if you weren't only given the instructions, but also had a trained mechanic present to guide you through each step? Sounds a lot easier, right? Your customers think so, too.

What are the key bottom lines of any business? Attracting new customers, closing as many deals as possible, retaining clients, and making them happy. Marketing and sales teams usually handle the first two. A customer support department, in its turn, is responsible for the last point in this row.