UX Research - Learning from your customers
Learn how to properly talk to customers so you can learn more from them
How to talk to your customers and analyse data
The goal of user experience research is to prioritize the user, and help bridge the gap between what a business thinks the user needs and what the user actually needs, before an expensive and time-consuming product is made.
Learn how to properly talk to customers so you can learn more from them. This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.